Strategic Communication

Challenges of Strategic Communication

Strategic communication encompasses a wide range of practices, all of which require an approach that sustains outreach and engagement with stakeholders and key audiences. The difficulties with these processes are defining where to start, how to proceed, what to implement, and how to measure impact. Another challenge agencies and commercial businesses face is the consistency of their message across multiple platforms, which requires ensuring local and global messages are harmonious with each other, as well as identity and end goals of the company or organization.

Weris’s Value Proposition

Weris offers comprehensive services that start at the very beginning. We ensure each project is approached with the end goal in mind, focusing on a harmonious message that develops a strong identity.


  • Copyright and permissions compliance
  • Document/publication archiving
  • Editorial support
  • Graphic design
  • Library support services
  • Marketing plans
  • Policy simplification
  • Publication production–process creation and implementation (web and print)
  • Section 508 compliance
  • Social media
  • Stakeholder outreach
  • Style guide adherence
  • Style guide creation/review
  • Summary statements (technical expert panels and grant reviews)
  • Technical editing (developmental, substantive, copy editing, and proofreading)
  • Technical writing
  • Website development and content

Project Examples

Strategic Communication

Aviation, Health and Human Services, Information Technology, Security, Transportation

HHS/AHRQ Technical and Logistics

Strategic Communication

Aviation, Defense, Operations Research, Security, Transportation

USDOD Defense Travel Program Support

Strategic Communication

Intelligent Transportation Systems, Transportation

FHWA Strategic Communications Support