Strategic Communication

Challenges of Strategic Communication

Strategic communications encompasses a wide range of practices, all of which require a unique approach to sustain energizing outreach and engagement with stakeholders and key audiences. The difficulties with these processes are defining where to start, how to proceed, what to implement, and how to measure impact. Another challenge agencies and commercial businesses face is the consistency of their message across the board, which requires a keen eye for detail, ensuring both local and global messages are harmonious with each other and with the agency’s/business’s identity and end goals.

Weris’s Value Proposition

Weris offers comprehensive services that start at the very beginning. We ensure each project is approached with the end goal in mind, focusing on a harmonious message across the board that develops a strong identity.


  • Copyright and permissions compliance
  • Document/publication archiving
  • Editorial support
  • Graphic design
  • Library support services
  • Marketing plans
  • Policy simplification
  • Publication production–process creation and implementation (web and print)
  • Section 508 compliance
  • Social media
  • Stakeholder outreach
  • Style-guide adherence
  • Style-guide creation/review
  • Summary statements (technical-expert panels and grant reviews)
  • Technical editing (developmental, substantive, copyediting, and proofreading)
  • Technical writing
  • Website development and content

Project Examples

Strategic Communication

Aviation, Health and Human Services, Information Technology, Security, Transportation

HHS/AHRQ Technical and Logistics

Strategic Communication

Aviation, Defense, Operations Research, Security, Transportation

USDOD Defense Travel Program Support

Strategic Communication

Intelligent Transportation Systems, Transportation

FHWA Strategic Communications Support